Challenge

HeyReach needed to scale outbound without losing the quality of a strong inbound engine

HeyReach had built one of the fastest-growing LinkedIn automation platforms in B2B SaaS, crossing major revenue milestones almost entirely through inbound. Marketing was generating strong interest on LinkedIn, word-of-mouth was spreading, and the product was converting. With that foundation in place, the team saw an opportunity to accelerate growth by adding a structured outbound motion alongside it.

Nadja Komnenic, Head of Sales at HeyReach, recognised the opportunity early. The team had already tested outbound internally and seen strong early signals with highly segmented campaigns delivering solid reply rates. The next step was scaling it, but the internal team was fully allocated to the inbound and marketing operations that were already driving growth.

The priority wasn't just launching campaigns. It was building something that could run and improve week over week. The team had a high bar for how outbound should represent the brand and wanted to get it right from the start. When HeyReach connected with Workflows, the combination of signal-based strategy and deep GTM Engineering expertise was exactly what the team needed. The goal was to build a system that could operate like a full sales team without adding headcount.

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[QUOTE]"Workflows knew how to approach outbound with real strategy, not just volume. That thinking is what sets them apart for us.”[/QUOTE]

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Solution

Workflows built a signal-based outbound engine that converted HeyReach’s existing interest into pipeline

Workflows helped HeyReach move from initial outbound efforts to a structured, signal-driven system designed to convert the interest their brand was already generating.

The first step was a deep onboarding that went beyond campaign setup. Workflows worked with the team to define ICP messaging across two core segments and build an account scoring model to prioritise the right accounts from day one.

From there, Workflows designed and launched 6 signal plays covering website visitors, individual and company LinkedIn followers, champion tracking and post engagement. Each signal was qualified through Clay, matched to the right persona, and routed into targeted sequences across both LinkedIn and Email.

Beyond campaigns, Workflows built a full attribution system that pushed every reply into HubSpot with campaign tracking and intent classification, ensuring nothing fell through the cracks. The system was designed to run independently; every workflow, sequence, and signal play was fully handed over to HeyReach’s own systems.

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[QUOTE]"Workflows went deep on every level that mattered. The onboarding alone gave us foundations we now use across everything we do.”[/QUOTE]

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Results

HeyReach generated 226 leads and launched a scalable signal-based outbound engine with Workflows

With Workflows, HeyReach added a structured outbound system running across six signal plays alongside its strong inbound engine. Interest generated through LinkedIn and word of mouth was now being proactively converted, and outbound gave the team a second reliable channel to drive the pipeline consistently.

Here’s a snapshot of the results so far:

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[TILES]
[TILE top: 226 bottom: Leads Generated]
[TILE top: 55% bottom: LinkedIn Acceptance Rate]
[TILE top: 18+ bottom: Hours Saved Per Week]
[/TILES]

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Looking ahead, HeyReach plans to continue scaling this outbound motion, activating additional signals and building on the foundation Workflows put in place.

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[QUOTE]“Workflows didn’t just deliver campaigns. They built a system we can rely on, and it always felt like a genuine partnership.”[/QUOTE]

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